LexiconChannels
Demand ownership ratio
نسبة الطلبات المباشرة
Definition
Proposed rule: not yet part of the Doctrine or the Playbook. Wording and formula may change.
The demand ownership ratio is the share of repeat orders over the last 90 days that arrive through channels the group owns, such as identified dine-in and takeaway customers, its own app and phone line, rather than aggregator platforms. It sets no target; if it falls for two quarters while the platforms' share rises, the group is growing on rent.
In plain words
How many of your repeat customers order from you directly, not through a platform that owns the relationship.
Also searched as
- owned demand share
- direct order share
- owned vs rented demand
- نسبة الطلبات المباشرة
Formula
Demand ownership ratio = Repeat orders through owned channels ÷ All repeat orders (last 90 days)
Where it is used
In the Doctrine and the Playbook
- Doctrine §7 · Channels and the delivery-app economy
- Doctrine §7 · Rules
- Playbook §2 · Gate 7: Channels and delivery economics at scale
In the Channel Ledger
Related terms
How to cite this definition
Alhajj, S. (2026). “Demand ownership ratio”. In The Revenue Engineering Lexicon, version 1.0. Riyadh. https://seiflden.com/lexicon/demand-ownership-ratio/