Privacy

Privacy and measurement policy

The site measures its own use only after you agree, and no number you type into a calculator is ever sent to anyone. This page describes what actually happens.

Last updated:

Who is responsible

The data controller is Seifelden Alhajj, the owner of seiflden.com. This is a provisional statement that waits for the entity that will run the site to be decided; this page will be updated then.

To contact about your data: m.seif.m@outlook.com.

What is measured and why

The only purpose is to understand which pages are read and which tools are used, so the site can be improved. No advertising, no cross-site tracking, no profiles of individuals, no sale of data.

Every event automatically carries four things: the page language, its type (home, gate, article, book, library, lexicon, media kit), its identifier taken from its path, and the entry channel of the first touch in the session: the link's source when it has one, otherwise a class of referrer such as LinkedIn, WhatsApp, search or direct.

The 21 events, by name and purpose

These are all the events the site records, and it records no others:

The 21 events the site measures
EventWhen it is recorded
gate_viewThe Branch Gate calculator was opened, on its page or on the home page.
gate_clickA button or link that opens the gate was clicked.
calc_verdictThe verdict the calculator reached (sign, sign with conditions, or not yet). No number is sent.
sim_interactThe first use of a simulator or tool on a page, once per simulator per session.
copy_cardThe verdict card was copied (the verdict word and the payback only).
copy_linkA link to a paragraph, a share link or a quote was copied.
share_whatsappA WhatsApp share link for a card or an article was clicked.
share_otherA share through LinkedIn, X, Facebook or Telegram.
book_clickA button to book the review was clicked, from anywhere on the site.
booking_scheduledA booking was confirmed inside the Calendly calendar, with no data about the person.
brief_submitThe brief form passed validation, with only the enumerated answer to “How did you hear?”: no name, e-mail, company or text.
whatsapp_clickThe author's WhatsApp link was clicked.
contact_directThe e-mail address was clicked or copied.
download_cvThe CV (PDF) was opened.
download_fileAnother file (PDF or photo) was downloaded.
lexicon_searchA search in the Lexicon: only the result-count bucket (0, 1–5, 6–20 or 21+). The query is never sent.
read_depthReaching 25%, 50%, 75% or 100% of an article, book or library page, with a minimum reading time.
outboundA click on a link to another site; only the domain name is sent.
quiz_completeThe Scale Readiness Check was finished (only the tier shown).
library_questionA question from the Library's questions on the home page was opened.
media_copyAn item of the media kit was copied.

What is never sent

  • Any number you type into a calculator: capex, revenue, margin and percentages never leave your browser. The verdict card carries the verdict word and the payback only, and measurement carries the verdict word only.
  • Any free text: a Lexicon search query, your name, e-mail, phone, company, or what you write in the brief form.
  • Any user ID or Google advertising signals.
  • The parameters allowed out are a fixed list in the site's code, and any run of six or more digits is dropped before sending.

The tool

Measurement runs through Google Tag Manager and Google Analytics 4 from Google. Consent Mode v2 starts with every signal denied, and nothing is requested from Google's servers before you choose.

Retention and transfer abroad

Measurement data is kept at Google for 14 months, then deleted.

The recipient is Google, and the data may be processed on servers outside the Kingdom of Saudi Arabia.

The brief form, booking and e-mail

The brief form currently opens a prepared e-mail in your mail app; the site does not send what you type to any server. The message you send reaches the controller's mailbox, and you can ask to see it or have it deleted.

Booking is through Calendly: the calendar is not loaded and nothing is requested from calendly.com until you press “Open the calendar”. What you enter there is processed by Calendly under its own policy, and we receive its booking confirmation e-mail. When you open the calendar we pass it your entry channel only (a word such as linkedin or direct). For measurement we record that a booking was confirmed, with no data about you.

What is kept in your browser

The site keeps in your browser your consent choice and your theme preference (light or dark), and, in session storage, the results of the books' tools so it can show them back to you. None of this leaves your device, except the analytics cookie, which is created only after you agree.

Your rights and how to reach us

You can decline measurement or withdraw consent at any time, and ask to see, correct or delete what we hold about you, by writing to m.seif.m@outlook.com.

The site treats measurement as needing prior consent, out of respect for the Kingdom's Personal Data Protection Law. This page describes what the site does; it is not legal advice.