The Revenue Engineering Library
Changelog and corrections
Every release and every correction, dated, with the reason. Newest first.
BM S3
Season 3 of Beneath Marketing, Branch Thirty: eight episodes on what repeats as you grow, your success or your mistakes.
RE-V4 1.0
The Liquidity Ledger 1.0: from profit to cash. Door-weighted settlement days, the cash valley, the Saudi cash calendar, a 13-week forecast, the Cash Gate and four calculators on your own numbers.
RE-FG1 1.0
The Growth Diagnosis Tree 1.0: does the company even have a marketing problem? Six numbers, a verdict matrix and the 60-minute board session, with the interactive calculator.
RE-FG2 1.0
Will AI kill marketing, or redefine it? 1.0: when a premium ad becomes free, profit migrates to what cannot be copied. Six questions, six verdicts, six scarcities.
RE-FG3 1.0
The Causality Gap in Marketing 1.0: attribution says what happened around a campaign; the budget question is what happened because of it. Six inflators and a three-rule decision protocol.
RE-FG4 1.0
Don’t ask what they’d pay 1.0: how choice-based conjoint reveals what really moves the customer, with a 12-screen choice test and a market simulator.
RE-FG5 1.0
Market design 1.0: platforms, network effects and switching costs for a Saudi multi-branch group. A tipping model, a power map, three moves and a research agenda.
RE-LAB
Library phase 2: every volume, field guide and essay now shows its code and version (RE-D 2.0, RE-V2 2.0, RE-V3 1.0, BM S2.E3…) read from the registry, a Cite this block in Arabic and English with a copy button, and a Home › Library breadcrumb.
BM S2
Season 2 of Beneath Marketing, The Branch Decision: eight episodes on where your capital goes.
RE-V3 1.0
The Channel Ledger 1.0: a P&L for each of five doors, Commission Headroom, the promotion increment test and five calculators on your own contract rates.
RE-V2 2.0
Saudi Scale Playbook 2.0: seven stages from proven unit to GCC entry, nine gates and the Expansion Sequencer.
RE-D 2.0
The Doctrine, second edition: ten theses, the opening gate, payback bands and the board dashboard.