LexiconGovernance

Return threshold

عتبة العائد

Canon · Doctrine 2.0Added in version 1.0

Definition

The return threshold is the minimum return a riyal must clear for a given use, such as a branch, a channel or a brand launch, approved before the money is committed rather than justified after it is spent. Capital is released from the top of the next-riyal list until either the threshold or the cash runs out.

In plain words

The least a project must promise to pay back before you spend a riyal on it.

Also searched as

  • hurdle rate
  • return hurdle
  • minimum return
  • عتبة العائد

Canonical thresholds

Brand launchDoctrine rule
ThresholdVerdict
Break-even month fixed before launchReviewed monthly against it

Source: Doctrine §6 · Doctrine thresholds

Where it is used

In the Doctrine and the Playbook

Related terms

How to cite this definition

Alhajj, S. (2026). “Return threshold”. In The Revenue Engineering Lexicon, version 1.0. Riyadh. https://seiflden.com/lexicon/return-threshold/

Back to the Lexicon